Trusted Retail Experience

AI-Enabled Marketing Innovation

Prepare for the Agentic Commerce future and unlock higher

Marketing, Loyalty, and Personalization ROI

Decades of Retail Marketing Experience

A black-and-white portrait of a middle-aged man in a suit, smiling and sitting with his hands clasped.

  • A veteran Canadian retail marketer who led major marketing, loyalty and brand initiatives at Shoppers Drug Mart, Loblaw and Parkland Corporation. At Loblaw, he oversaw iconic campaigns and the growth of PC Optimum, Canada's largest loyalty program.

Black and white portrait of a smiling man in a suit jacket sitting at a table in a home interior.

  • Founder of Eagle Eye Solutions Group PLC, a publicly listed UK-based SaaS company. He launched the business in 2003 and led the creation of the Eagle Eye AIR platform, which powers marketing programs for major retailers around the world

A man in a suit sitting on a leather sofa, smiling at the camera in a living room.

  • An international Loyalty and Marketing Technology leader most recently recognized for launching Staples' U.S. Easy Rewards program. Before Staples, he has led Data & AI-enabled marketing projects at Loblaw Companies, Sainsbury’s and various other large Retailers

Real Retail Professionals

Real Results

We help Retailers and Brands turn the disruption of AI into practical growth opportunities. Our proven Retail, Data and Technology expertise ensures that you see results quickly through stronger customer engagement, reduced costs, and revenue growth.

Upcoming events

Areas of Specialization

  • Large ocean wave breaking near a tropical shoreline with palm trees.

    AI Disruption Readiness

    Unlock incremental revenue from customer interactions, cut fixed costs and boost team productivity through the re‑engineering of marketing business processes, the optimization of supplier contracts and the integration of AI capabilities into day-to-day operations

  • Colorful chalk-drawn bar graph on black background with increasing trend line

    Loyalty Programs ROI Acceleration

    Drive incremental sales and profit contributions through the identification of under-performing value-proposition design elements and reduce program overhead costs through the optimization of the tech stack, teams, and supporting processes

  • A woman holding a drink and a smartphone, surrounded by digital icons representing shopping, security, communication, and technology.

    Supercharged Personalization

    Analyze your end‑to‑end digital customer journey to ensure consistent, coherent personalization across every channel. Our wholistic approach identifies opportunities for improving customer engagement and conversion, simplifying supporting business processes , and rationalizing the technology stack

  • A modern conference room with a large table and eight black office chairs, overlooking a city skyline through floor-to-ceiling windows.

    Fractional Executive Advisory

    On‑demand C‑suite expertise in marketing, loyalty, and digital, guiding AI adoption and key strategic decisions. Our team de‑risks initiatives, accelerates results, and upskills your internal team for lasting impactDescription goes here

Turn Business Challenges into Differentiating Opportunities

  • Through our AI Readiness Assessment, we highlight specific tasks and workflows that can be automated, improving the quality of marketing results and cutting manual effort and labor costs. At the same time, we flag risks like data gaps to prevent costly missteps. The result is a roadmap you can put in front of your Board with confidence.

  • Our Marketing Yield Optimization Program identifies inefficient marketing processes and supplier contracts that can be re-engineered or renegotiated. This reduces costs quickly while protecting customer-facing activities, ensuring that savings don’t come at the expense of sales.

  • Our Marketing Investment Mix Model maps every dollar of people, process and technology spend against sales and profit contribution. This shows where to shift investment to maximize ROI and where to cut costs without sacrificing performance. You gain a clear framework to improve both profit margin and sales yield (think of this like an Internal MMM )

  • With our Loyalty ROI Acceleration Exercise, we diagnose underperforming elements, eliminate waste, and identify tactics that boost sales and profit per member. The approach combines AI-driven insights with our retail loyalty experience, ensuring your program will contribute positively to the bottom line.

  • Our Loyalty Safe Start Blueprint validates your business case by linking program design directly to financial and customer outcomes. AI stress-tests assumptions against real behavior patterns, so you only invest if the program is positioned to deliver measurable sales growth.

  • Delayed projects and launch means millions in sunk costs and missed opportunities. Our Loyalty Delivery Assurance service reviews governance, team roles, and technology to flag risks early. Fixes are prioritized so your investment translates into profitable customer outcomes, not expensive delays.

  • Our Customer Journey Personalization Audit uncovers the gaps in customer touch-points that impact conversion. Using AI-driven behavior analysis and practical retail expertise, we pinpoint fixes that increase customer engagement and directly grow sales.

  • Our Personalization Rationalization Service identifies duplicate processes, inefficient data flows, and overlapping technology spend. By simplifying systems, we cut personalization costs while keeping sales-driving initiatives intact.

A modern, white, architectural corridor with curved supports and large windows.

Realize tangible results as you prepare for an Agentic Future

GET IN TOUCH